Branding Experts, Analysts Review the Gucci/Balenciaga Tie-up – WWD
Fashion: Balenciaga: The Story Of A Brand Destined For Success - Forbes India
Maryam X on Twitter: "The actual shoes that would be sold by the brand are not the ones in the campaign. Balenciaga used this as a marketing strategy to make people talk
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Tmall Continues to Acquire Luxury Partners | Jing Daily
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Demna Gvasalia reinvigorates Balenciaga with strategic disrespect | Paris fashion week | The Guardian
Meme-baiting your way to the top: the Balenciaga playbook | by OMR | Medium
What is Balenciaga's marketing strategy? | BluCactus
Crocs' Ugly Fashion Status Is Part of Its Business Strategy
Balenciaga Is Selling 'Destroyed' Sneakers for $1,850
Meme-baiting your way to the top: the Balenciaga playbook | by OMR | Medium
Balenciaga: the keys to the success of the most popular luxury brand - Luxus Plus
The Strategy Behind Balenciaga's Destroyed Sneaker Stunt | BoF
What is Balenciaga's marketing strategy? | BluCactus
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What is Balenciaga's marketing strategy? | BluCactus
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Instagram marketing strategy: a fashion industry insight - Talkwalker