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Why Is Burberry's Digital Strategy So Good? - Blog - Parallax
Two years into Burberry's turnaround under boss Marco Gobbetti, is his strategy working?
global-briefing | The Business of Fashion
Burberry's Powerful Weibo Strategy and the Benefits of Weibo Campaigns
Burberry posts sales growth despite decline in Chinese market
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
Future Growth Strategies (Part 2: The Strategies) | On Burberry...
Why Burberry's Chinese New year campaign doesn't hit the spot — HOT POT CHINA
Burberry sales stutter on China at start of new CEO Akeroyd's tenure | Vogue Business
Burberry in China: Sales growing faster than any other area
Burberry tries local creatives over KOLs to reach China Gen Z | Vogue Business
What's Burberry's Next Step in China? | Jing Daily
Burberry notes “strong Chinese spending in travel retail” despite a flat year : The Moodie Davitt Report -The Moodie Davitt Report
Burberry's rebound stalls after disruption in China | Reuters
What's Burberry's Next Step in China? | Jing Daily
How Burberry is conquering China - Marketing China
Burberry Beats First-Half Profits Forecasts, Announces New Growth Strategy
What Burberry is Doing Right in China | Jing Daily
Burberry looks to reignite spark under new leadership duo | Reuters
Burberry tests “social retail” in China's tech capital | Vogue Business
Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look | South China Morning Post
Social Retail - Burberry
British fashion label Burberry derided for off key Chinese New Year campaign - Chinadaily.com.cn
Burberry uses Virtual reality in China - Marketing China
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