Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
How Adidas is planning for DTC to make up 50% of its revenue by 2025
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Adidas reduces focus on short-term marketing metrics
Adidas lowers FY guidance on China slowdown, global pressures - Just Style
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Adidas Target Market Segmentation and Marketing Strategy – Audience Demographics & Competitors - Start.io - A Mobile Marketing and Audience Platform
Adidas develops new technology that uses athlete data - Fibre2Fashion
How Adidas' Focus on Data-Driven Growth Has Led to its Burgeoning Rise - Datahut
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adidas - Statistics & Facts | Statista
How Coca-Cola, Ford and Adidas succeed with self-service data analytics
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Adidas puts partnership with Kanye West under review | Reuters
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Adidas says Kanye West collaboration has 'elevated brand perception'
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