Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Brand Equity on ET NOW - Taking a cue from Nike: the brand activism debate | Facebook | By Brand Equity on ET NOW | This week on Brand Equity, Sonali Krishna
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
How activism forced Nike to change its ethical game | Ethical and green living | The Guardian
HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising