Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Campaign of the Year 2017: Nike 'Breaking2'
Creative: Nike Breaking2 — bidnam lee
Inside the success of Nike's Breaking2 'moonshot' - Digiday
National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker
Nike and NatGeo's 'Breaking2' documentary shows the power of branded storytelling
Breaking2. Nike GB
Nike on how setting an 'audacious goal' helped the brand work differently
Creative: Nike Breaking2 — bidnam lee
6 Ways Nike Built a Strong Brand on Social Media – YouInsta
Breaking2 — Activation Ideas
Breaking2. Nike GB
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Why Nike's Breaking2 Worked | The Pineapple Agency
Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash - YouTube
Nike signs marathon runners to Breaking2 campaign - SportsPro
Nike Breaking2 Fails But Succeeds
My Most Immortal Ad: Kay Hsu | LBBOnline
