Risk and Reward: An Analysis of #BoycottNike as a Response to Nike's Colin Kaepernick Advertising Campaign Abstract I. Introd
![Darren Rovell on Twitter: Darren Rovell on Twitter:](https://pbs.twimg.com/media/DmNs0tSX0AABWo1.jpg)
Darren Rovell on Twitter: "POLL RESULTS (36,000 VOTES): 29% say Nike's use of Colin Kaepernick make them want to buy more Nike products, 21% say they are now less likely to buy.
![Nike takes on Trump by naming Colin Kaepernick the face of 30th anniversary of 'Just Do It' - MarketWatch Nike takes on Trump by naming Colin Kaepernick the face of 30th anniversary of 'Just Do It' - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-GP289_kap083_ZDR_20180830173233.jpg)