Black Lives Matter: Do companies really support the cause? - BBC Worklife
How Brands Are Responding to the George Floyd Protests - The Atlantic
Beneath the Hyperbole: Marketing, Nike, and Athletes
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Kaepernick backlash: Burning your Nikes instead of confronting racism - The Boston Globe
RACISM ISSUES IN NIKE BRAND ADVERTISEMENT | VCD (Journal of Visual Communication Design)
Nike Issues Anti-Racism Letter to Employees
Nike CEO note to workers on racism: Must 'get our own house in order'
How Nike made taking a social stand part of its marketing
Brands Like Nike and Adidas Speak Out Against Racism. Is It Enough? - WSJ
Nike Japan ad on teenage bullying and racism sparks debate | Japan | The Guardian
Japan Nike ad on bullying and racism sparks fiery online response | The Japan Times
Athletes side with Kaepernick as Nike 'Just Do It' ad goes viral | Racism | Al Jazeera
Nike (NKE) Brings Social Justice Ads to Japan. The Results Are Mixed - Bloomberg
Colin Kaepernick's Nike Ad Made $43 Million in Media Buzz
Nike takes stand on racism in America with 'Don't Do It' ad | 13newsnow.com
Nike CEO: We must get our own house in order on racism | PR Week
Nike responds to George Floyd attack: Don't do it — 'Don't turn your back on racism'
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
Nike, Puma put out ads taking on racism to make money. Colin Kaepernick's motivation is different
Colin Kaepernick's Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight - The New York Times
Japan: Nike advertisement on bullying, racism faces backlash, boycott calls - YouTube
Brands Like Nike and Adidas Speak Out Against Racism. Is It Enough? - WSJ
NFL Players Coalition focuses on racism and solutions, not Nike ad
Nike is saying 'Don't Do It' in a message about racism in America | CNN Business
Raheem Sterling fronts new Nike advert after speaking out on racism | Daily Mail Online
Nike Backs Footballer Raheem Sterling's Stance Against Racism | LBBOnline
Nike's diversity advert causing a backlash in Japan - BBC News
