Under Armour: Rebuilding A $20 Billion Brand
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How Under Armour Lost Its Edge - The New York Times
Under Armour shifts strategy to invest in product and brand
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Under Armour: Rebuilding A $20 Billion Brand
Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
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A thoroughgoing analysis of market position of Under Armour.
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Strategic Analysis Spring 2016 Under Armour
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