University of Wisconsin's Badgers Pick Under Armour as Adidas Contract Expires - WSJ
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UA Newsroom
As Under Armour tries to cut ties with some schools, Wisconsin Athletics calls its relationship 'strong' | College sports | madison.com
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Under Armour opening full-priced store on Madison's State Street - Milwaukee Business Journal
Wisconsin, Under Armour Unveil 2021 'By the Players' Uniform | Wisconsin Badgers
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Badgers sports: UW unveils 10-year, $96 million deal with Under Armour | College Football | madison.com
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UW Athletics announces partnership with Under Armour · The Badger Herald
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