![Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/02/13/roger-federer-uniqlo.jpg?quality=75&width=1200&auto=webp)
Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent
![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other](https://l450v.alamy.com/450v/2d0bbfk/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2d0bbfk.jpg)
Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Uniqlo Announces Sponsorship of Wheelchair Tennis Tour with Djokovic, Nishikori and Kunieda - YouTube Uniqlo Announces Sponsorship of Wheelchair Tennis Tour with Djokovic, Nishikori and Kunieda - YouTube](https://i.ytimg.com/vi/GdCEOOQsMlw/maxresdefault.jpg)
Uniqlo Announces Sponsorship of Wheelchair Tennis Tour with Djokovic, Nishikori and Kunieda - YouTube
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![On Tokyo trip, tennis star Roger Federer says he's focusing on future with new sponsor Uniqlo | The Japan Times On Tokyo trip, tennis star Roger Federer says he's focusing on future with new sponsor Uniqlo | The Japan Times](https://www.japantimes.co.jp/wp-content/uploads/2018/10/b-federer-a-20181003.jpg)